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„Žaislai prieš ginklus” – taip buvo pavadintas eksperimentas, kurio metu 3 vaikams davė užduoti surinkti iš dalių: ginklą ir medinį žaislą. Šiuo sprendimu reklamos agentūra MullenLowe SSP3 ir saugumo ministerija nori perduoti žinią tėvams, kad būtina skirti vaikui laiko, dėmesio ir meilės, tam kad vaikai netaptų nusikaltėliais.
